Fashion editorial
A high-fashion editorial series reimagined with AI through the lens of couture aesthetics.
See projectProjects
This page dives deeper into specific case studies and creative experiments, mostly using AI.
It’s where I break down my workflow, ideas, and how I blend old-school skills with new tools to push image-making in fresh ways.
Hollywood Portraits
These images emulate the 1940s studio portrait tradition — often shot on large format cameras under powerful, hard lighting. The setup meant long exposure times and zero movement from the subject, contributing to the posed, sculpted stillness of the look. I used ControlNet skeletons with rigid posture references and shaped lighting prompts accordingly to recreate this cinematic quality..
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Pop Art Portraits
This series draws from 1960s fashion and advertising, where 35mm cameras and flash lighting enabled freer movement and bolder expressions. ControlNet pose flexibility and looser lighting cues helped create a more dynamic and playful feel that matched the era’s spirit.
See projectTraining Custom LoRAs (In Progress)
To ensure creative control and consistency across projects, I’m currently developing custom-trained LoRA models. These allow me to maintain visual identity across AI-generated imagery, especially in stylized portraiture and character-driven editorial series. It’s part of a long-term vision to not just use the tools — but shape them.
See projectSomojo Magazine
Digital Publishing Project, 2009–2011
Before AI and generative workflows, I ran and designed Somojo Magazine — a digital publication for independent musicians, photographers, and artists. The project covered interviews, features, and creative showcases, with full editorial control from concept through to layout and publishing.
Although I didn’t contribute photography to the issues, it shaped how I think about page flow, visual pacing, and how images interact with text and whitespace. That background now influences my approach to AI-generated work, especially in projects where I’m exploring retro fashion, pop culture, or print-inspired aesthetics.
View Somojo Magazine project on CalameoThe 360 Picture Company (2000)
An early exploration into immersive photography, this project aimed to introduce estate agents and hospitality businesses to 360° panoramic imaging — long before virtual tours became mainstream. Built using Java-based viewers and distributed on floppy discs (yes, really), it reflected a push to integrate new visual technology into traditional industries.
It never gained commercial traction at the time, but in hindsight, it was a formative experience in balancing creativity, tech curiosity, and commercial pragmatism — something that still informs my work today.
Independent Stock Photo Agency (1998–2001)
Before major platforms made it easy, I built and ran my own online stock image store, showcasing and licensing only my own photography. It was featured in a few photography magazines and even included in CD cover content — a proud moment at the time. Ultimately, I chose to step back from running the business side to refocus on creating images and contributing to larger agencies. It was a valuable lesson in balancing creativity and commerce, and in knowing when to pivot.
“Curious about the process behind a specific project?
Feel free to reach out — or explore the case studies to see how this all comes together in practice.”
